Special Builds & Experiential

What are Special Builds?

Special build billboards, also known as custom build billboards or spectaculars, are innovative and creatively designed advertising displays that go beyond the traditional flat billboard format.

These billboards are often constructed using unique materials, creative structures, or advanced technology to create eye-catching and memorable advertising campaigns.

Special build billboards are designed to stand out and capture the attention of viewers, leveraging their uniqueness to leave a lasting impression.

They are typically larger in size and feature three-dimensional elements, interactive components, moving parts, or special effects to create a dynamic and engaging advertisement.

3D Structures

Billboards that incorporate physical structures or objects into their design. For example, a billboard may have a large three-dimensional replica of a product or incorporate props that are relevant to the advertisement.

Interactive Billboards

Billboards that encourage audience participation by incorporating touchscreens, sensors, or other interactive elements. These billboards may allow users to play games, answer quizzes, or interact with the advertisement in other ways.

Special Effects

Billboards that incorporate special effects, such as lighting effects, sound, motion, or even elements like smoke or water. These effects enhance the visual impact and make the advertisement more memorable.

How Much Does Digital Billboard Advertising Cost?

The cost of digital billboard advertising can vary significantly depending on several factors, including the location, size, duration of the campaign, and demand. Here are some key factors that can influence the cost:

1. Location

Advertising rates can vary based on the popularity and demand of the location. High-traffic areas or prime locations in major cities tend to have higher rates compared to less crowded or remote areas.

2. Duration

The length of your campaign can impact the cost. Generally, longer-term contracts or extended campaigns can offer better rates compared to short-term or temporary placements.

3. Size and Format

The size and format of the digital billboard also play a role in determining the cost. Larger, high-resolution screens typically command higher rates than smaller or lower-resolution displays.

4. Ad Placement and Rotation

Some digital billboard networks offer the option for ads to be placed in specific slots or rotations, such as prime-time placements or exclusive displays. These premium placements often come at a higher cost.

5. Additional Services

Some providers may offer additional services like content creation or campaign management, which can impact the overall cost.

Due to the variability of these factors, it is challenging to provide a specific cost range without knowing the specific details of the advertising campaign. It is recommended to contact digital billboard advertising providers or agencies directly to get accurate pricing information based on your specific requirements.

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