Billboard Advertising Formats

48-Sheet Billboards

These billboards are the most common format in the UK and measure 20 feet wide by 10 feet high. They are typically located along major roads and highways, as well as in urban areas with high foot traffic.

Digital 48-Sheet Billboard

A digital 48 sheet billboard is a type of billboard that measures 20 feet wide by 10 feet high and uses LED screens to display dynamic, high-resolution images and videos that can be easily updated and changed.

They are considered to be a good choice for advertisers because they are attention-grabbing, flexible, cost-effective, environmentally friendly, and offer advanced targeting capabilities.

96-Sheet Billboards

These billboards are the largest format available in the UK, measuring 40 feet wide by 10 feet high. They are typically located in high-traffic areas such as major roads, highways, and city centres, and offer a larger-than-life advertising presence.

Digital 96-Sheet Billboards

Digital 96 sheet billboards are often located in high-traffic areas such as major roads, highways, and city centres, and offer advanced targeting capabilities, flexibility, and cost-effectiveness to advertisers. They are considered to be a powerful advertising tool that can help to increase brand awareness and drive sales.

They have the ability to be purchased programmatically and make use of dynamic targeting capabilities such as weather, time of day, custom data sets and more.

Bus Stops & Shelters

Bus stop advertising, also known as 6-sheets or adshels, measure 47 inches wide by 71 inches high and are typically located at bus stops and other public transportation locations. They are popular for their affordability and ability to reach a captive audience.

Digital Bus Stops & Shelters

Digital bus stops and shelters use LED screens to display dynamic, high resolution images and videos. These digital displays can be used to deliver targeted messages to commuters waiting for their bus or promote products and services to pedestrians passing by.

Digital bus stop adverts can be programmatically purchased, and they utilize dynamic targeting capabilities such as custom data sets, weather, and time of day to deliver relevant and timely messages to their target audience.

Special & Custom Builds

A special build OOH (Out-of-Home) advertisement is a unique and creative type of advertising that involves custom-built installations or structures that are specifically designed to showcase a brand or product.

These types of advertisements are often large-scale, attention-grabbing, and can take on a variety of different forms, such as 3D installations, interactive displays, or ambient advertising.

Premium Digital Billboards

These billboards are the largest format available in the UK, measuring 40 feet wide by 10 feet high. They are typically located in high-traffic areas such as major roads, highways, and city centers, and offer a larger-than-life advertising presence.

They have the ability to be purchased programmatically and make use of dynamic targeting capabilities such as weather, time of day, custom data sets and more.

Murals & Building Wraps

Murals and building wraps are types of Out-of-Home (OOH) advertising that involve using large-scale graphics or images to wrap the exterior of a building or structure.

Murals are typically painted directly onto the surface of a building using high-quality paint or vinyl materials, while building wraps are large sheets of vinyl or fabric that are printed with graphics or images and then applied to the surface of a building using special adhesives.

Ready to plan a campaign with our expert team?

We have the experience, knowledge, and creativity to help you plan and execute a campaign that will reach your target audience and drive results.